Whatever you need a website to do, Appshine has a range of web solutions to help

The explosion of web-enabled mobile devices has encouraged users who demand the adaption of websites to meet their needs.

Freeing users from the home or office and taking your project into more every-day situations can pose different challenges that Appshine can meet.

We can develop web applications that utilise the latest software libraries to provide the easy, touch-responsive functionality expected by mobile users.

Mobile Web

Mobile Web has previously had quite a poor reception. It spent most of its time either in the shadow of the desktop or, more recently, being seen as the poor relation of the native mobile application.

After spending many years being either ignored or little more than an after-thought, mobile web is being taken very seriously. The reasons for this can be linked to the proliferation of smartphones and tablet computers which use full-featured HTML web browsers.

One Site, Two Sites, Three Sites, Four ...

Some website operators opt for having multiple versions of their site which are served to different users depending on which browser or device they are using to access the site. Others opt for having one site for all users but with different stylesheets which alter the way the site looks on different devices. There are also sites which have the same content and look across all devices.

What will be the best strategy for you will depend on your project requirements. Appshine can provide solutions no matter which approach is best for you.

By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010.

*(Source: ABI Research)

The Rise of Mobile Web

Mobile web usage has increased to the point where web developers and designers really can’t afford to ignore it.

The Wikimedia Foundation’s websites (Wikipedia, Wiktionary, Wikiquote, etc.) handle an average of 4 billion page requests per month and from July 2009 to July 2012 and have seen the share of usage from mobile users rise from 2.4% to 18.19%.

In wealthier countries, the shift is being fuelled by increasing coverage of faster mobile broadband. A large increase has also been seen in developing countries where users have skipped buying PCs and moved straight to mobile.

Mobile Web Expectations

Unfortunately, the mobile arena introduces a layer of complexity that can be difficult to accommodate. Mobile web development needs to be more than just cross-browser, it should be cross-platform.

Mobile users are not looking to read page upon page of content on a mobile website, but to quickly get the information they want. They expect services to be user-friendly, appropriate, succinct and to perform well. Performance is often underestimated, yet is an important factor in mobile user experience.

Owing to the limitations of the medium, there are challenges in achieving all these points. Luckily for our clients, we love a challenge.

Whether you need a highly interactive website or a database driven web application, our London-based mobile web app developers have the skills required to help you succeed:

  • Mobile web and mobile application strategy and consulting
  • Custom mobile web development
  • Touch responsive web applications
  • App interface design for iPhone, iPad and Android
  • Mobile app development
  • Use of mobile XHTML and auto redirects for mobile devices
  • Mobile website content management systems
  • Custom mobile analytics and device reporting

Contact Appshine now to find out more and see how we can affordably meet our requirements.